The free Elementor plugin gives you the drag-and-drop editor and a set of basic widgets, which is enough for a simple page or two. Elementor Pro adds the parts a business site needs: the Theme Builder for headers, footers and post layouts, the Form widget, the Popup Builder, the WooCommerce Builder, the Loop Grid, dynamic content, motion effects and custom CSS. If you only need a one-page site with text, images and a button, stay on free. If you need forms, a custom header or a shop, you need Pro.
What the free plugin includes
Free Elementor installs from the WordPress plugin directory and stays free. You get the visual editor with containers, responsive controls for desktop, tablet and mobile, global colours and fonts in Site Settings, the blank Canvas page template, a library of free templates, and the basic widgets: heading, text, image, video, button, icon box, image carousel, basic gallery, tabs, accordion, counter, testimonial, Google Maps and similar.
That is enough to build a clean brochure page inside whatever header and footer your theme provides.
Elementor Pro features list: what Pro adds
| Feature | Free | Pro | Why it matters |
|---|---|---|---|
| Theme Builder | No | Yes | Design your own header, footer, single post, archive, 404 and search templates. |
| Form widget | No | Yes | Contact, quote, booking and multi-step forms with email, redirect and webhook actions. |
| Popup Builder | No | Yes | Offers, sign-ups and notices with triggers, scheduling and display rules. |
| WooCommerce Builder | No | Yes | Product, archive, cart, checkout and My Account templates. |
| Loop Builder and Loop Grid | No | Yes | Design one card, repeat it for every post, product or listing. |
| Dynamic content | Limited | Yes | Pull titles, fields, images and prices from your content into any widget. |
| Motion effects | Basic entrance animations | Scroll and mouse effects, sticky | Movement that makes a page feel designed. |
| Per-element Custom CSS and the Custom Code screen | No | Yes | Per-element CSS and site-wide scripts such as pixels. |
| Role Manager | Basic (keep a role out of the editor) | Adds content-only access | Let clients or staff edit text and images without touching the layout. |
| Pro widgets | No | Yes | Posts, Portfolio, Slides, Nav Menu, Price Table, Price List, Countdown, Share, Call to Action, Testimonial Carousel and more. |
| Pro template kits | No | Yes | Full-site kits that need an active Pro connection to import. |
Three cases where free is enough
- A personal page or a one-page profile with text, photos and a WhatsApp button.
- A brochure site where the theme's own header and footer are fine and you already use a separate form plugin.
- Learning. Build your first few sites on free; you will know exactly which Pro feature you are missing when you hit it.
Three cases where you need Pro
- You want your own header and footer, or a blog and post layout that does not look like the theme's default.
- You need forms that do something after submit, without stacking extra plugins.
- You run a WooCommerce store and want product and checkout pages that match the rest of the site.
The free-plus-add-ons route
Free add-on packs can fill some of the gaps, and for a hobby site that is fine. The cost is weight and risk: each pack loads its own CSS and scripts, has its own update cycle, and some are abandoned. For a client site, one Pro plugin from the same developer as the core builder is simpler to maintain than four add-ons from four developers.
What Pro costs
From Elementor, Pro's Essential plan is $60 a year for one website, about ₨16,800 at ₨280 per dollar, paid with a card that works internationally. Through AI Web Tools, Pro is activated on your site under our own agency subscription for ₨799 a year, paid by JazzCash, Easypaisa, Raast or bank transfer. The plugin and its updates come from Elementor either way; the difference is that with AI Web Tools you do not get your own Elementor account or license key. See the price guide in rupees and what a license includes.
Sources
- Elementor on the WordPress plugin directory
- Elementor pricing page
- Elementor Help Center
- AI Web Tools pricing and FAQ
Prices and features change. Check the source before you buy; we update this guide when they do.