For local search, your Google Business Profile and website should tell the same story. Claim and verify the profile, use exactly the same business name, address and phone on both, link the profile to your website, embed a map on the contact page, add LocalBusiness structured data through an SEO plugin, and ask happy customers for honest reviews. The profile drives map results; the website backs it up.
Checklist
- Create or claim the profile at Google Business Profile and complete verification.
- Pick the most accurate primary category.
- Use the same name, address and phone (NAP) everywhere: profile, website footer, social pages.
- Add your website link and opening hours; update hours for Eid and holidays.
- On the website, add a contact page with the map and the same details.
- Add LocalBusiness structured data with your SEO plugin's local settings.
Reviews
Ask real customers, reply to reviews politely, including bad ones. Never buy or write fake reviews; Google removes them and can suspend profiles.
Building the site
Elementor Pro's Theme Builder puts the same NAP in the footer of every page, and the Google Maps widget handles the map. See local SEO for Elementor sites and the use cases for clinics and restaurants.
Sources
- Google Business Profile
- Google Search Central: LocalBusiness structured data
- schema.org: LocalBusiness
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